Sarah Elliston

Confidence & Self-Belief Specialist

RTT4 min read20 June 2026

What Is the Subconscious Mind and Why Does It Matter?

And more importantly - why does it matter so much when it comes to how you think, feel, and behave every day? Understanding this can completely change the way you see yourself.

You’ve probably heard the term “subconscious mind” before.

It comes up in conversations around therapy, coaching, mindset, habits, and personal development.

But what does it actually mean?

And more importantly - why does it matter so much when it comes to how you think, feel, and behave every day?

Understanding this can completely change the way you see yourself.

Two parts of the mind working together

A simple way to understand the mind is to imagine it working in two main parts.

The conscious mind, and the subconscious mind.

Your conscious mind is the part you’re aware of right now.

It’s the part that thinks, analyses, makes decisions, and reasons things out.

It’s the voice that says:

“I want to change this”

“I should do things differently”

“I understand why this is happening”

Your subconscious mind works very differently.

It sits beneath awareness and runs automatically in the background.

It’s responsible for your habits, emotional responses, beliefs, and many of your automatic reactions.

The part of you running on autopilot

Most of what you do each day doesn’t come from conscious decision-making.

It comes from patterns that have been learned and repeated over time.

Your subconscious mind is constantly scanning your environment and responding based on what it has been taught to believe is safe, familiar, or true.

This is why you can consciously know something… and still act in a completely different way.

For example:

You might know you’re capable, but still doubt yourself

You might know a situation is safe, but still feel anxious

You might know you want to change something, but still hold back

This isn’t confusion.

It’s two different systems working at the same time.

Where subconscious beliefs come from

Many of the beliefs stored in the subconscious mind are formed early in life.

As children, we make sense of the world based on our experiences, environment, and the people around us.

At that stage, we don’t have the emotional or cognitive tools to interpret everything accurately.

So we form conclusions such as:

“I’m not good enough”

“I have to get things right to be accepted”

“It’s safer not to speak up”

“My needs don’t matter”

“I have to keep others happy to be safe”

These beliefs may have made sense at the time.

But they often continue into adulthood without being questioned or updated.

Why this matters in everyday life

The subconscious mind doesn’t just store memories.

It influences how you experience your present life.

It shapes:

How you respond in relationships

How confident you feel in yourself

How you handle stress or pressure

What opportunities you feel able to take

How you talk to yourself internally

It can even influence what you notice and what you overlook.

So two people can be in the exact same situation and experience it completely differently - because their subconscious beliefs are different.

Why awareness alone isn’t always enough

This is where many people begin to feel frustrated.

They understand themselves deeply.

They’ve done the reading.

They’ve had the conversations.

They can explain exactly why they feel the way they feel.

And yet… the patterns still continue.

This is because the subconscious mind doesn’t change through logic alone.

It changes through deeper emotional and experiential processes that update the original belief at its root.

When the subconscious begins to shift

When subconscious beliefs begin to change, something powerful happens.

It’s not about forcing yourself to think differently.

It becomes easier to respond differently because something inside you has shifted.

People often notice:

Less internal conflict

More self-trust

Calmer emotional responses

Different choices in situations that used to feel difficult

A greater sense of ease within themselves

It can feel less like “trying to change” and more like things naturally starting to feel different.

You are not your subconscious patterns

One of the most important things to understand is this:

Just because you have a pattern doesn’t mean it defines you.

It means it was learned.

And anything that was learned can also be updated.

You are not stuck with the beliefs you developed in the past.

You are capable of change, growth, and creating a different experience for yourself.

And often, the first step is simply understanding what has been running in the background - so you can begin to work with it, rather than against it.

SE

Sarah Elliston

RTT Practitioner · Certified Hypnotherapist · Coach

Sarah works with clients across South Wales and the UK to help them overcome anxiety, build confidence, and create lasting change through RTT, hypnotherapy, and coaching.

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